The boss of Green Man Festival has said she plans to help young people into farming amid criticism of a Welsh government-backed land purchase.
Gilestone Farm in Powys was bought by the Welsh government for £4.5m earlier this year, with Fiona Stewart's company paying commercial rent.
Ms Stewart said she would employ a local farmer to manage the land.
She said: "I want farmers farming Gilestone, and we are in the process of doing that."
Ms Stewart, who runs Green Man, she would have preferred to have had a loan to buy the farm, but the Welsh government preferred to own it and charge rent.
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She said the Green Man organisation had worked with the Welsh government helping to promote Wales and Welsh products for many years, and they had talked about how to "diversify the brand and create jobs".
When asked if she had approached the Welsh government for a loan to expand onto the farm rather than the government buy it, she said "they came to me," and she had not asked for financial help "because that was the model that I understood they wanted to give to me".
The model is similar to one developed by the Welsh government to support independent TV producers, Bad Wolf.
Ms Stewart said the project, which saw Bad Wolf rent studios as tenants of the Welsh government, was "massively successful".
Regarding Gilestone Farm, Ms Stewart added: "They [Welsh government] saw it as a new model because they retain the assets.
"I can see why it's commercially attractive to them [to own the farm themselves], because they get the uplift for everything, I'm creating this and it's my risk.
"Owning it would have been nice, I would have liked to have done that, and that certainly was my intention."
She said that for her business, one of the attractions was that the farm was already used for tourism and events.
She said "it seemed logical to build on that", while retaining it as a working farm.